Edited by Kompella, Kartikeya <br/><br/>
The definitive book of branding 

 - 1st 
 - New Delhi  Sage  2014 
 - xx; 408p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>branding
<br/><br/><label>Dewey Class. No.: </label>658.827  / KOM