By Baisya, Rajat K <br/><br/>
Branding in a competitive marketplace 

 - 1st 
 - New Delhi  Sage  2013 
 - xxxi; 229p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding
<br/><br/><label>Dewey Class. No.: </label>658.827  / BAI