By Zeithaml, Valarie A. <br/><br/>
Services marketing: integrating customer focus across the firm 

 - 3rd 
 - New Delhi  Tata McGraw-Hill  2006 
 - xx; 668p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Services marketing Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / ZEI