By Kelley, Larry D. <br/><br/>
Advertising media planning: a brand management approach 

 - 1st 
 - New Delhi  PHI  2004 
 - vii; 144p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising Marketing Management
<br/><br/><label>Dewey Class. No.: </label>659.1  / KEL