By Mcdonald, Malcolm <br/><br/>
Marketing value metrics 

 - 2nd 
 - New Delhi  Kogan Page  2014 
 - viii; 317p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Management
<br/><br/><label>Dewey Class. No.: </label>658.8  / MCD