By Pont, Simon <br/><br/>
The better mousetrap 

 - 1st 
 - New Delhi  Kogan Page  2013 
 - x; 285p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand Management
<br/><br/><label>Dewey Class. No.: </label>658.827  / PON