By Capon, Noel <br/><br/>
Managing marketing: an applied approach 

 - 1st 
 - New Delhi  Wiley  2014 
 - xxviii; 677 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management
<br/><br/><label>Dewey Class. No.: </label>658.8  / CAP