By Siegel, Eric <br/><br/>
Predictive analysis: the power to predict who will click, buy, lie or die 

 - 1st 
 - New Delhi  Wiley India  2016 
 - xxxi; 332p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Predictive analytics for marketing
<br/><br/><label>Dewey Class. No.: </label>658.802  / SIE