By Kardes, Frank R <br/><br/>
Consumer behavior: science and practice 

 - 1st 
 - New Delhi  Cengage  2011 
 - xx; 459p 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer Behavior
<br/><br/><label>Dewey Class. No.: </label>658.8342  / KAR