By Ries, Al <br/><br/>
Marketing warfare 

 - 1st 
 - New Delhi  Tata McGraw-Hill  2003 
 - viii; 216p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing warfare
<br/><br/><label>Dewey Class. No.: </label>658.8  / RIE