By Zeithaml, Valarie A. <br/><br/>
Services marketing: integrating customer focus across the firm 

 - 6th 
 - New Delhi  Tata Mcgraw Hill  2013 
 - xxii; 711p. 
<br/><br/><label>ISBN: </label>9781259026812 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Services marketing, Managing demand and capacity, Servic
<br/><br/><label>Dewey Class. No.: </label>658.8  / ZEI