By Kotler, Philip et al. <br/><br/>
Principles of marketing: a South Asian perspective 

 - 13th 
 - New Delhi  Pearson  2015 
 - xix; 514p. 
<br/><br/><label>ISBN: </label>9788131731017 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing, Principles of marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / KOT