By Zeithaml, Valarie A <br/><br/>
Service marketing 

 - 6th 
 - New Delhi  McGraw Hill  2013 
 - xix; 710p. 
<br/><br/><label>ISBN: </label>9781259026812 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Service marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / ZEI