By Keller, Kevin L. <br/><br/>
Strategic Brand Management 

 - 3rd 
 - New Delhi  Pearson  2011 
 - xxiii; 695p. 
<br/><br/><label>ISBN: </label>9788131756898 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Quality management
<br/><br/><label>Dewey Class. No.: </label>658.562  / GIT