By Keller, Kevin Lane <br/><br/>
Strategic Brand Management: Building, Measuring, and Brand Equity 

 - 4th 
 - New Delhi  Pearson  2015 
 - xxix, 586p. 
<br/><br/><label>ISBN: </label>9789332542204 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Strategic Brand Management
<br/><br/><label>Dewey Class. No.: </label>658.827  / KEL