By Belch, George E. <br/><br/>
Advertising and promotion: an integrated marketing communications perspective 

 - 9th 
 - New Delhi  McGraw Hill  2015 
 - xliii; 1016p. 
<br/><br/><label>ISBN: </label>9781259026850 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising and promotion
<br/><br/><label>Dewey Class. No.: </label>659.1  / BEL