By Zeithaml, Valarie A. Bitner, Mary Jo Gremler, Dwayne D. P <br/><br/>
Services marketing: integrating customer focus across the firm 

 - 7th 
 - Chennai  McGraw Hill  2018 
 - xxxvi; 582p. 
<br/><br/><label>ISBN: </label>9789353160777 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Services marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / ZEI