TY  - BOOK
AU  - By Zeithaml, Valarie A. Bitner, Mary Jo Gremler, Dwayne D. P
TI  - Services marketing: integrating customer focus across the firm
SN  - 9789353160777
U1  - 658.8 
PY  - 2018///
CY  - Chennai
PB  - McGraw Hill
KW  - Services marketing
ER  -