By Kotler, Philip <br/><br/>
Principles of marketing 

 - 17th 
 - New Delhi  Pearson  2018 
 - xxii;701p. 
<br/><br/><label>ISBN: </label>9789352865611 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing, Principles of marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / KOT