By Sarin, Sharad <br/><br/>
Business marketing: concepts and cases 

 - 1st 
 - New Delhi  McGraw Hill  2019 
 - xvi;654p. 
<br/><br/><label>ISBN: </label>9781259026614 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing, Business marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / SAR