By Bateson, John E G <br/><br/>
Services marketing 

 - 4th 
 - New Delhi  Cengage Learning  2012 
 - xvii; 468p. 
<br/><br/><label>ISBN: </label>9788131516478 
<br/><br/><label>Subjects--Topical Terms: </label><br/> Marketing<br/>Services marketing<br/>Services marketing, Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / BAT