TY  - BOOK
AU  - By Bateson, John E G
TI  - Services marketing
SN  - 9788131516478
U1  - 658.8 
PY  - 2012///
CY  - New Delhi
PB  - Cengage Learning
KW  -  Marketing
KW  - Services marketing
KW  - Services marketing, Marketing
ER  -