TY  - BOOK
AU  - By Jethwaney, Jaishri
TI  - Advertising management
SN  - 195678435
U1  - 659.1 
PY  - 2012///
CY  - New Delhi
PB  - Oxford University Press
KW  -  Management
KW  -  Marketing
KW  - Advertising
KW  - Advertising, Marketing, Management
ER  -