TY  - BOOK
AU  - By Panda, Tapan K
TI  - Product and brand management
SN  - 9780199460496
U1  - 658.827 
PY  - 2016///
CY  - New Delhi
PB  - Oxford
KW  -  Product and brand management
KW  - Brand management
KW  - Brand management, Product and brand management
ER  -