TY  - BOOK
AU  - By Godson, Mark
TI  - Relationship marketing
SN  - 9780199580842
U1  - 658.812 
PY  - 2009///
CY  - New Delhi
PB  - Oxford University Press
KW  -  Relationship marketing
KW  - Customer relations
KW  - Customer relations, Relationship marketing
ER  -