By Kurtz, David L. <br/><br/>
Principles of contemporary marketing 

 - 15th 
 - New Delhi  Cengage  2012 
 - xxxvii; 662p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / KUR