TY  - BOOK
AU  - By Batra, Rajeev
TI  - Advertising management
SN  - 8177588508
U1  - 659.1 
PY  - 2006///
CY  - Delhi
PB  - Pearson Education
KW  -  Management
KW  -  Marketing
KW  - Advertising
KW  - Advertising, Marketing, Management
ER  -