Shimp, Terence A. <br/><br/>
Integrated marketing in advertising promotion 

 - 8th 
 - New Delhi  Cengage  2012 
 - 666p 
<br/><br/><label>ISBN: </label>9788131516522 
<br/><br/><label>Subjects--Topical Terms: </label><br/>advertising promotion<br/>advertising promotion
<br/><br/><label>Dewey Class. No.: </label>659.1  / SHI