TY  - BOOK
AU  - By Moorthi, Y. L. R.
TI  - Brand management: the Indian context
SN  - 9788125914273
U1  - 658.8270954 
PY  - 2008///
CY  - New Delhi
PB  - Vikas Publishing House
KW  -  Brand equity
KW  -  Marketing
KW  - Brand management
KW  - Brand management, Marketing, Brand equity
ER  -