TY  - BOOK
AU  - By Raju, M. S.
TI  - Consumer behavior: concepts, applications and cases
SN  - 9788125915324
U1  - 658.8342 
PY  - 2005///
CY  - New Delhi
PB  - Vikas Publishing House
KW  -  Management
KW  -  Marketing
KW  - Consumer behaviour
KW  - Consumer behaviour, Marketing, Management
ER  -