By Pillai, R. S. N. <br/><br/>
Marketing management 

 - 1st 
 - New Delhi  S. Chand  2018 
 - xii; 548p. 
<br/><br/><label>ISBN: </label>9788121932448 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management<br/>Marketing management
<br/><br/><label>Dewey Class. No.: </label>658.8  / PIL