TY  - BOOK
AU  - By Pillai R.S.N.
TI  - Modern marketing: principles and practices
SN  - 9788121916974
U1  - 658.8 
PY  - 2009///
CY  - New Delhi
PB  - S. chand & company
KW  -  Modern marketing
KW  - Marketing
KW  - Marketing, Modern marketing
ER  -