By Joshi, D. R. <br/><br/>
Encyclopaedia of marketing management vol. 3 

 - 1st 
 - New Delhi  Cyber Tech  2014 
 - 264p. 
<br/><br/><label>ISBN: </label>9789350532324 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management-Encyclopaedia<br/>Marketing management-Encyclopaedia
<br/><br/><label>Dewey Class. No.: </label>658.803  / JOS