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Effectiveness of advertising by By Patnaik, U. C. Edition: 1stMaterial type:  Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Sonali Publications 2005Availability: Items available for loan: Call number: 659.1 PAT (1).
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2.
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Ogilvy on advertising by By Ogilvy, David. Edition: 1stMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publication details: London Prion Books 2004Availability: Items available for loan: Call number: 659.1 OGL (1).
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Advertising promotion, and new media by Edited by Stafford, Marla R. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi P H I 2005Availability: Items available for loan: Call number: 659.1 ADV (1).
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4.
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Advertising marketing and sales management by Edited by Thakur, Devendra. Edition: 1stMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Deep and Deep Publication 2005Availability: Items available for loan: Call number: 659.1 ADV (1).
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5.
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Advertising management: concepts and cases by By Mohan, Manendra. Edition: 1stMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Tata McGraw-Hill 2006Availability: Items available for loan: Call number: 659.1 MOH (1).
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6.
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Ethics in advertising: Indian and international experiences by Edited by Kambhammettu, S. S. Edition: 1stMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Hyderabad Le Magnus University Press 2005Availability: Items available for loan: Call number: 659.1 ETH (1).
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7.
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Advertising and integrated brand promotion by By Guinn, Thomas C. O. Edition: 4thMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Delhi Thomson 2007Availability: Items available for loan: Call number: 659.1 OGU (1).
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8.
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Advertising: theory and practice by By Chunawalla, S. A. et al. Edition: 1stMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Mumbai Himalaya Publishing House 2006Availability: Items available for loan: Call number: 659.1 CHU (1).
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Advertising: an IMC perspective by By Murthy, S. N. Edition: 1stMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Excel Books 2007Availability: Items available for loan: Call number: 659.1 MUR (1).
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10.
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Advertising and sales promotion by By Kazmi,S.H. H. Edition: 3rdMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Excel Books 2008Availability: Items available for loan: Call number: 659.1 KAZ (1).
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11.
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Adland: a global history of advertising by By Tungate, Mark. Edition: 1stMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Kogan Page 2008Availability: Items available for loan: Call number: 659.1 TUN (1).
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12.
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Contemporary advertising by By Arens, William F. Edition: 10thMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Tata McGraw-Hill 2008Availability: Items available for loan: Call number: 659.1 ARE (1).
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13.
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Advertising and public relations research by By Jugenheimer,Donald W et al. Edition: 1stMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi PHI 2010Availability: Items available for loan: Call number: 659.1072 JUG (1).
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14.
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Creative advertising by By Drewniany, Bonnie L. Edition: 1stMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Cengage Learning 2008Availability: Items available for loan: Call number: 659.1 DRE (1).
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15.
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Advertising management by By Jethwaney, Jaishri. Edition: 2ndMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Oxford University Press 2012Availability: No items available :
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16.
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Advertising management by By Batra, Rajeev. Edition: 5thMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Delhi Pearson Education 2006Availability: No items available :
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17.
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Advertising management by By Jethwaney, Jaishri. Edition: 2ndMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Oxford University Press 2018Availability: No items available :
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18.
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Strategic advertising management by By Percy, Larry. Edition: 2ndMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Oxford University Press 2005Availability: Items available for loan: Call number: 659.1 PER (4).
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