|
|
1.
|
Effectiveness of advertising by By Patnaik, U. C. Edition: 1stMaterial type:  Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Sonali Publications 2005Availability: Items available for loan: Call number: 659.1 PAT (1).
|
|
|
2.
|
Ogilvy on advertising by By Ogilvy, David. Edition: 1stMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publication details: London Prion Books 2004Availability: Items available for loan: Call number: 659.1 OGL (1).
|
|
|
3.
|
Strategic advertising management by By Percy, Larry. Edition: 2ndMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Oxford University Press 2005Availability: Items available for loan: Call number: 659.1 PER (4).
|
|
|
4.
|
|
|
|
5.
|
Advertising promotion, and new media by Edited by Stafford, Marla R. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi P H I 2005Availability: Items available for loan: Call number: 659.1 ADV (1).
|
|
|
6.
|
Advertising management by By Batra, Rajeev. Edition: 5thMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Delhi Pearson Education 2006Availability: Items available for loan: Call number: 659.1 BAT (10).
|
|
|
7.
|
Advertising management by By Jethwaney, Jaishri. Edition: 1stMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Oxford University Press 2006Availability: Items available for loan: Call number: 659.1 JET (7).
|
|
|
8.
|
|
|
|
9.
|
Communication and advertising by By Brooks, Pamela. Edition: 1stMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Infinity Books 2005Availability: Items available for loan: Call number: 659 BRO (1).
|
|
|
10.
|
|
|
|
11.
|
Integrated marketing in advertising promotion by Shimp, Terence A. Edition: 8thMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Cengage 2012Availability: Items available for loan: Call number: 659.1 SHI (1).
|
|
|
12.
|
Advertising: principles and practice by By Gupta, Ruchi. Edition: 1stMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi S.Chand 2016Availability: Items available for loan: Call number: 659.1 GUP (1).
|
|
|
13.
|
Advertising planning and decision making by By: Sharma, Kavita. Edition: 1stMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Taxmann's 2011Availability: Items available for loan: Call number: 659.1 SHA (1).
|
|
|
14.
|
Advertising marketing and sales management by Edited by Thakur, Devendra. Edition: 1stMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Deep and Deep Publication 2005Availability: Items available for loan: Call number: 659.1 ADV (1).
|
|
|
15.
|
How to plan advertising by Edited by Cooper, Alan. Edition: 2ndMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Bangalore Thomson 2004Availability: Items available for loan: Call number: 659.1 HOW (3).
|
|
|
16.
|
Advertising management: concepts and cases by By Mohan, Manendra. Edition: 1stMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Tata McGraw-Hill 2006Availability: Items available for loan: Call number: 659.1 MOH (1).
|
|
|
17.
|
Advertising: principles and practice by By Wells, William. Edition: 6thMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi PHI 2005Availability: Items available for loan: Call number: 659.1 WEL (5).
|
|
|
18.
|
Advertising: planning and implementation by By Sharma, Sangeeta. Edition: 1stMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi PHI 2006Availability: Items available for loan: Call number: 659.1 SHA (2).
|
|
|
19.
|
Advertising by By Jefkins, Frank. Edition: 4thMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Delhi Pearson Education 2009Availability: Items available for loan: Call number: 659.1 JEF (5).
|
|
|
20.
|
Advertising and sales promotion by By Kazmi, S. H. H. Edition: 2ndMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Excel Books 2006Availability: Items available for loan: Call number: 659.1 KAZ (2).
|
