000 00358nam a2200145Ia 4500
008 211013s9999 xx 000 0 und d
082 _a658.8
_bDUT
100 _aBy Dutta, Kirti
_91712
245 0 _aIntegrated marketing communication
250 _a1st
260 _c2016
_bOxford
_aNew Delhi
300 _axix; 489p.
650 _aMarketing
_967
942 _cBK
999 _c1032
_d1032