000 00357nam a2200145Ia 4500
008 211013s9999 xx 000 0 und d
082 _a658.827
_bRAG
100 _aBy Ragas, Matthew W
_9246
245 4 _aThe power of cult branding
250 _a1st
260 _c2002
_bCurrencey
_aNewyork
300 _axIiv; 178p.
650 _aManagement
_9186
942 _cBK
999 _c112
_d112