000 00486nam a22001817a 4500
005 20230317122855.0
008 230317b |||||||| |||| 00| 0 eng d
020 _a9781944659820
082 _a658.8
_bWIR
100 _aWirtz, Jochen;
_913897
245 _aServices marketing
_b: people, technology, strategy
250 _a9
260 _aUSA
_bWorld Scientific
_c2022
300 _axvii, 665p
650 _aMarketing
_967
700 _aLovelock, Christopher H.
_913898
942 _cBK
999 _c11291
_d11291