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_a658.827 _bKAP |
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_a Kapferer, Jean-Noël _914176 |
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| 245 | _aThe new strategic brand management : creating and sustaining brand equity long term | ||
| 250 | _aFifth | ||
| 260 |
_aNew Delhi _bKogan Page _c2012 |
||
| 650 |
_aMarketing _967 |
||
| 650 |
_aBUSINESS & ECONOMICS Marketing Research _914177 |
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| 942 | _cBB | ||
| 999 |
_c11504 _d11504 |
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