000 00578nam a22002057a 4500
005 20240315145651.0
008 240315b |||||||| |||| 00| 0 eng d
020 _a9788131528105
082 _a658.8
100 _aO'Guinn, Thomas C.
_95114
245 _aPROMO: Integrated marketing communications
250 _a1st
260 _aDelhi
_bCengage Learning India Pvt. Ltd.,
_c2017
300 _a497p.
650 _aIntegrated marketing
_914468
700 _aAllen Chris T.
_914469
700 _aSemenic, RIchard J.
_914470
700 _aBaneerjee, Mohua
_914471
942 _cBK
999 _c11708
_d11708