000 00602nam a22002057a 4500
005 20240318124113.0
008 240318b |||||||| |||| 00| 0 eng d
020 _a9789353946135
082 _a658.827
100 _aKeller, Kevin Lane
_9983
245 _aStrategic brand management: Building measuring and managing brand equity
250 _a5th
260 _aNoida
_bPearson India Education
_c2020
300 _a642p.
650 _aBrand management
_94359
700 _aSwaminathan, Vanitha
_914477
700 _aParameshwaran, Ambi MG
_914478
700 _aJacob, Isaac C.
_914479
942 _cBK
999 _c11714
_d11714