000 | 00548nam a22001937a 4500 | ||
---|---|---|---|
005 | 20241107144823.0 | ||
008 | 241107b |||||||| |||| 00| 0 eng d | ||
020 | _a9789354600807 | ||
082 |
_a659.1 _bBEL |
||
100 |
_aBelch, George E. _914837 |
||
245 |
_aAdvertising and Promotion: _bAn integrated marketing communications perspective |
||
250 | _a12th | ||
260 |
_aChennai _bMcGraw Hill _c2022 |
||
300 | _axxxi, 712p | ||
650 |
_aMarketing _967 |
||
700 |
_aBelch, Michael A. _914838 |
||
700 |
_aPurani, Keyoor _914839 |
||
942 | _cBK | ||
999 |
_c11983 _d11983 |