000 00548nam a22001937a 4500
005 20241107144823.0
008 241107b |||||||| |||| 00| 0 eng d
020 _a9789354600807
082 _a659.1
_bBEL
100 _aBelch, George E.
_914837
245 _aAdvertising and Promotion:
_bAn integrated marketing communications perspective
250 _a12th
260 _aChennai
_bMcGraw Hill
_c2022
300 _axxxi, 712p
650 _aMarketing
_967
700 _aBelch, Michael A.
_914838
700 _aPurani, Keyoor
_914839
942 _cBK
999 _c11983
_d11983