000 00386nam a2200145Ia 4500
008 211013s9999 xx 000 0 und d
082 _a659.1
_bPAT
100 _aBy Patnaik, U. C.
_9370
245 0 _aEffectiveness of advertising
250 _a1st
260 _c2005
_bSonali Publications
_aNew Delhi
300 _av; 229p.
650 _aAdvertising Marketing Management
_9371
942 _cBK
999 _c182
_d182