000 00417nam a2200145Ia 4500
008 211013s9999 xx 000 0 und d
082 _a658.8
_bLUS
100 _aBy Lusch, Robert F.
_93811
245 4 _aThe service-dominant logic of marketing: dialog, debate and directions
250 _a1st
260 _c2006
_bPHI
_aNew Delhi
300 _axviii; 449p.
650 _aMarketing Service marketing
_93812
942 _cBK
999 _c2478
_d2478