000			00401nam a2200145Ia 4500
008			211013s9999 xx 000 0 und d
082			_a659.1 _bMOH
100			_aBy Mohan, Manendra _94054
245		0	_aAdvertising management: concepts and cases
250			_a1st
260			_c2006 _bTata McGraw-Hill _aNew Delhi
300			_av; 418p.
650			_aAdvertising Marketing Management _9371
942			_cBK
999			_c2630 _d2630