000 00409nam a2200145Ia 4500
008 211013s9999 xx 000 0 und d
082 _a658.827
_bVER
100 _aBy Verma, Harsh V.
_91775
245 0 _aBrand management: text and cases
250 _a2nd
260 _c2006
_bExcel Books
_aNew Delhi
300 _axvi; 477p.
650 _aBrand management Marketing Management Brand equity
_94057
942 _cBK
999 _c2633
_d2633