000 00430nam a2200145Ia 4500
008 211013s9999 xx 000 0 und d
082 _a658.8
_bRAN
100 _aBy Randall, Geoffrey
_94251
245 4 _aThe art of marketing: volume 7 branding: a practical guide to planning your strategy
250 _a1st
260 _c2001
_bKogan Page
_aNew Delhi
300 _aviii; 184p.
650 _aMarketing Management
_9700
942 _cBK
999 _c2770
_d2770