000			00402nam a2200145Ia 4500
008			211013s9999 xx 000 0 und d
082			_a658.8 _bINT
100			_aEdited by Kambhammettu, S. S.
245		0	_aIntegrated marketing communication: an introduction
250			_a1st
260			_c2005 _bLe Magnus University Press _aHyderabad
300			_aix; 218p.
650			_aMarketing _967
942			_cBK
999			_c2961 _d2961