000 00373nam a2200145Ia 4500
008 211013s9999 xx 000 0 und d
082 _a658.8
_bJAI
100 _aBy Jain, Subhash C
_94196
245 0 _aMarketing planning and strategy
250 _a6th
260 _c2004
_bThomson
_aNew Delhi
300 _axviii; 925p.
650 _aMarketing Management
_9700
942 _cBK
999 _c3024
_d3024