000 00400nam a2200145Ia 4500
008 211013s9999 xx 000 0 und d
082 _a658.8
_bFAR
100 _aBy Farris, Paul W. et al.
_94646
245 0 _aMarketing metrics: 50+ metrics every executive should master
250 _a1st
260 _c2006
_bPearson Education
_aDelhi
300 _axv; 359p.
650 _aMarketing
_967
942 _cBK
999 _c3055
_d3055